Brand Language
Brief: Drainage Company: Fast, efficient, no job refused
Reflect given values through devising a brand name and 150 word ‘brand myth’. This story may contain highly factual material or be completely made up. It may reflect history, ambition, politics or other criteria that at the end of the day, create a completely believable story.
In the second phase, you will need to come up product names for each, supporting slogan and short paragraph describing its point of difference;
The Drainage company are launching a DIY drain unblocking liquid