ADAA Social Anxiety Awareness Campaign
A campaign designed to illustrate what it can feel like to live with Social Anxiety Disorder. For people with SAD, it can be hard to understand what you're going through if you are not aware of the reality of the disorder. And having a social disorder can make it harder to reach out for help.
These public poster ads reach out to those who are stuggling with this disorder internally and also gives an accurate visual representation of SAD through the use of typography for people who are unaware of the condition.
