Republic of Korea NAVY New Media Team Branding Project
'ROKN New Media Team 2014' is new branding project of Korean navy media team. It is a conceptual project and some of images will be used in ROK navy media team. The theme of this project is smartness and intimacy. The logo and pictograms are suitable for all kinds of media. They were designed in a circular module. This project followed minimalistic terms to meet recent tendencies in design communities. However,
it still adopts Korean navy’s historical features and modernistic visuals. The main logo visualize an anchor dropped in sea. The 3 waves in the logo show the infinite design media waves. The pictograms were made to deliver consistent brand emotions in different types of media. This logo and pictograms will give intuitive images of ROK navy media team to many people.
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대한민국 해군 미디어팀 브랜딩 작업
대한민국 해군 미디어팀의 새로운 아이덴티티작업이다. 로고와 픽토그램으로 이루어진 작업은 새로운 미디어 환경에 적합하게 진행했다. 동일한
모듈로 통일감을 주었으며, 해군의 모습을 네티즌들에게 친근하게 다가갈 수 있도록 했다.3개의 물결은 무한한 미디어의 물결을 의미하며, 내려지지
않은 닻은 끊임없이 항진하는 미디어팀의 모습을 드러낸다.
Design - Lee Jae-goo
Photo - Seo Hyun-Kyu
