APAIDEMU.COM
In order to give back to the community, Pertamina, Indonesia’s leading oil company created a competition for youths to submit ideas that can improve Indonesia, which can later be actualized with their sponsorship. Through honest depiction of major issues in Indonesia, the campaign was able to move the young to react. There are three versions in this campaign, each highlighting a different common issue in Indonesia. The TVC campaign was a huge success, garnering over 5,800 entries in under a period of two weeks. Even after the deadline, the entries kept pouring in, adding to a total of 13,000 entries to the competition.
In order to give back to the community, Pertamina, Indonesia’s leading oil company created a competition for youths to submit ideas that can improve Indonesia, which can later be actualized with their sponsorship. Through honest depiction of major issues in Indonesia, the campaign was able to move the young to react. There are three versions in this campaign, each highlighting a different common issue in Indonesia. The TVC campaign was a huge success, garnering over 5,800 entries in under a period of two weeks. Even after the deadline, the entries kept pouring in, adding to a total of 13,000 entries to the competition.
CREDITS
Title: Apaidemu.com
Agency: ColmanHandoko
Client: Pertamina
Year: 2012-2014
Title: Apaidemu.com
Agency: ColmanHandoko
Client: Pertamina
Year: 2012-2014
