Karlstadsbuss is the Public Transport company in the City of Karlstad. This guerrilla campaign shows the citizens of Karlstad the new bus routes and numbers (on the right streets) on a large number of manhole covers all over Karlstad.

Advertising Agency: Spenat, Karlstad, Sweden
Art Director: Andreas Österlund
Copywriter: Mats Åstrand
Account Manager: Kalle Olsson
Illustrator: Sara Persson
Final art: Helena Johansson, Eva Andersson
Released: September 2007

This campaign is the firt step of 3 and we wanted to create som curiosity. We put the stickers on the right roads, and of course severel routes runs on the same streets, even if Karlstad is a smalll town. The campaign is not a complete map, just a teaser.