BRIEF
SingTel, Singapore’s largest telco, launched mio mobile TV so users can watch movies
on the go. Whilst Singapore’s smartphone penetration is the highest in Asia at 87%,
consumers were not accustomed to watching movies on their mobiles (Source: Nielsen).
IDEA
To promote the app, we spoke in a language that is commonly used amongst
mobile users today: emoji. SingTel created Movie Emojis that captured the
latest blockbusters in emoji form, and then sent them out to all customers.
latest blockbusters in emoji form, and then sent them out to all customers.
POSTERS
AWARDS
D&AD Awards
Yellow Pencil (Gold) - Mobile Marketing
Yellow Pencil (Gold) - Mobile Marketing
Cannes Lions
Silver Lions - Mobile
Bronze Lions - Media
Finalist - Promo & Activation
CLIO
Bronze - Digital/Social
The Webby Awards
Webby Winner - Mobile Advertising
People's Choice - Mobile Advertising
People's Choice - Promotions & Contests
Spikes Asia
Bronze - Mobile
Finalist (Campaign) - Press
CREDITS
Chief Creative Officer: Eugene Cheong
Executive Creative Director: Melvyn Lim
Creative Director: Troy Lim / Jon Loke
Art Director: David Stevanov
Copywriter: Adrian Yeap
Digital Art Director: Eva Xu Xuan
Regional Creative Services Director: Alvin Chin
Creative Director: Troy Lim / Jon Loke
Art Director: David Stevanov
Copywriter: Adrian Yeap
Digital Art Director: Eva Xu Xuan
Regional Creative Services Director: Alvin Chin
Agency Producers: Adele Huang / Ralph Ooi
Editors: Pauline Toh / Acelyn Chan
