DollarsDirect is an Australian online short-term loan provider. These SEO landing pages are written to target customers searching for the terms "cash advance," "payday alternative" and "personal loan."

Keyword findings show that customers looking for short-term loans often don't know the difference between the three — because there are very few, if any, real differences.

These landing pages eliminate the confusion surrounding the terminology and gain the trust of the customer by answering frequently asked questions.