Jonathan Springer's profile

BIGCOMMERCE

Jonathan Springer
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THE CONCEPT
#BetterBackend
Concept focused on the better backend Bigcommerce offers its customers. With the use of pop-up yoga sessions in Seattle showcasing BetterBackends, we left guests with a memorable impression of Bigcommerce. Complete with a better, healthier snack packaged in tiny undies that showcased the backended-ness of that particular fruit.
Adobe Portfolio Yoga peaches Guerilla marketing Street team street team seattle Retail shop.org pop up pop-up grass roots brand awareness
Adobe Portfolio Yoga peaches Guerilla marketing Street team street team seattle Retail shop.org pop up pop-up grass roots brand awareness
Adobe Portfolio Yoga peaches Guerilla marketing Street team street team seattle Retail shop.org pop up pop-up grass roots brand awareness
Adobe Portfolio Yoga peaches Guerilla marketing Street team street team seattle Retail shop.org pop up pop-up grass roots brand awareness
Adobe Portfolio Yoga peaches Guerilla marketing Street team street team seattle Retail shop.org pop up pop-up grass roots brand awareness
Adobe Portfolio Yoga peaches Guerilla marketing Street team street team seattle Retail shop.org pop up pop-up grass roots brand awareness












BRINGING IT TO LIFE
Man-on-the-Street 
The day of, we assembled teams of yoga street performers to engage an active crowd at a nearby conference. While the crowd gathered, our peach distributors swooped in to give the a sweet and memorable treat, ensuring everyone remembered who Bigcommerce was. 
Adobe Portfolio Yoga peaches Guerilla marketing Street team street team seattle Retail shop.org pop up pop-up grass roots brand awareness
Adobe Portfolio Yoga peaches Guerilla marketing Street team street team seattle Retail shop.org pop up pop-up grass roots brand awareness
Adobe Portfolio Yoga peaches Guerilla marketing Street team street team seattle Retail shop.org pop up pop-up grass roots brand awareness
Adobe Portfolio Yoga peaches Guerilla marketing Street team street team seattle Retail shop.org pop up pop-up grass roots brand awareness
Adobe Portfolio Yoga peaches Guerilla marketing Street team street team seattle Retail shop.org pop up pop-up grass roots brand awareness











THE RESULTS
"Can we do this again in LA?"
For only being at this two-day convention for one day for a total of three hours, we were one of the most talked about companies of the event... and we didn't even enter the building.
Adobe Portfolio Yoga peaches Guerilla marketing Street team street team seattle Retail shop.org pop up pop-up grass roots brand awareness
Adobe Portfolio Yoga peaches Guerilla marketing Street team street team seattle Retail shop.org pop up pop-up grass roots brand awareness
Adobe Portfolio Yoga peaches Guerilla marketing Street team street team seattle Retail shop.org pop up pop-up grass roots brand awareness
Adobe Portfolio Yoga peaches Guerilla marketing Street team street team seattle Retail shop.org pop up pop-up grass roots brand awareness
BIGCOMMERCE
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Jonathan Springer's profile

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Jonathan Springer's profile
New York, NY, USA

BIGCOMMERCE

A man-on-the-street effort to gain awareness of Bigcommerce, an eCommerce solution provider for small businesses across the world.

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