Happy Bones is New York-based coffee shop with a New Zealand heart, serving speciality coffees, local art and global publications at 394 Broome Street. Applied across a variety of products, the logo had to be recognizable: based on a modified stencil typeface, it is an abstracted interpretation of bones. The brand color palette is reduced to black and white, acting as a neutral canvas to the frequent art showcases and collaborations paired with the identity.
Client: Happy Bones | Services: Visual Identity | Year: 2013 | Bone pattern: Nanda Ormond
