PROJECT: The LIL' BUDDY cooler has been a staple in the Burton BYO bag program, and I was given the opportunity to redesign and update an already big seller. I couldn't deviate too far from the previous design but wanted to bring a little more room to pack more beverages and ice for those all day events
"You’ll always have a friend with the Burton Lil Buddy. Whether lurking at the beach, behind the corner store, or the resort parking lot, your Lil Buddy will always be full of good times and bright ideas. With room for a 12-pack plus ice, and accessory pockets for all the necessities, kicking back has never been cooler." - Burton
DESIGNWORK: Lead product design from sketch ideation, trim design, technical drawings and color/material applications.
STEP #1
The control. One can is removed from the Lil Buddy and the temperature is observed until the beverage is deemed too warm to enjoy. As shown, the Lil Buddy contains 12 cans. With the control temperature logged and the can’s contents consumed, it’s on to step #2, where the real results emerge.
STEP #2
Remove a can. Pour contents into beaker, take temperature, and record data. Drink contents at a steady, but average pace [averages taken during a case study using local beverage enthusiasts]. When finished, open the next can.
STEP #3
Repeat Step #2 until all cans have been opened, temperatures recorded, and contents consumed. Each can poured is one small step for science – one giant leap for mankind.
CONCLUSION
This deterioration of scientific professionalism led to the conclusion that the Lil Buddy were in fact able to provide enough insulation to carry 12 cool cans of beverages safely to their destinations. After all, warm drinks are no fun, and the scientists clearly had a great time.
