Batter up is a fast food, hot dog joint, and hole on the wall food service that caters to anyone who enjoys eating fried foods (hot dogs, hot links, fried desserts). They are originally located on Mission and Geneva Ave. in San Francisco, CA. The goal of this project was to re-brand them, giving the company different assets such as new print media and a digital mobile application to help push and expand their services across the Bay Area. By executing an updated design that is more modern and simple, this will help attract more clientel to this company.