Live Love Beirut to our followers:
Colorful New York cabs have taken over the city walls! Spot one of them and get a @livelovebeirut bracelet.. Spot our seven different colors and get a chance to win 1000$ and a great prize from Converse! Don't forget to hashtag your pictures #AubOutdoorsCab, tag@livelovebeirut and @auboutdoors!
Campaign Brief:
7 different colors of NY cabs were tagged all around Beirut, for the American University's NYC themed outdoors. Whoever found all 7 colors of the cabs won great gifts and prize from the outdoors. The campaign was conducted on Live Love Beirut and AUB's social media. Client: The American University of Beirut.
