A wise man once said “The Earth laughs in flowers”, and we tend to agree. Smitten Flower Festival is a celebration of this statement - we get giddy over blooms and delight in foliage.
There are flowers in our hair, on our tables, and in our bedrooms, believing that flowers bring joy and add dimension to our sometimes mediocre lives.
Smitten celebrates creativity and praises individuality, two characteristics which we believe are communicated through our branding and the way we present our event.
The Smitten Flower Festival attendee is youthful and vibrant, priding herself in her creativity and authentic approach to living. She enjoys being amongst nature and grows her own vegetables. A smitten girl is in love with her surroundings and takes a moment to enjoy the beauty in the little things around her.
This project required the development of a brand identity and accompanying promotional material. The name 'Smitten' describes a feeling of overwhelming euphoria, a sweet infatuation of sorts. The daisy represents the vibrancy and youthfulness of the brand, and we are in love with the classic beauty and delicacy of the complimenting botanical illustrations.
