Live Love Beirut to our followers:
An angel is in town. Find Ghadi's angel wings on the city's balconies and windows. Share them on #llbforghadi. And for every picture you share, Societe Generale Bank will donate $10 to Sesobel. Go find them!
Campaign Brief:
Ghadi is a Lebanese film directed by Amin Dora about a child with Downe syndrome who pretends he's an angel for people to accept his physical difference. The iconic image of the film is the little boy sitting on his window with his angel wings on his back. We created a campaign we like to call 'an angel is coming to town'. We put up angel wings on balconies all over major cities in Lebanon. Everytime someone shared a picture of those wings, Société Générale donated $10 to Sesobel (an organization for children with disabilities). The campaign raised $3,000 for Sesobel and people in Paris, London and Canada cut out their own paper wings and shared them in their city to take part of the campaign. All images crowd-sourced from #llbfoghadi.
The film's iconic scene from which the campaign was inspired. Ghadi, a child with Down Syndrom, prentending he's an angel for people to accept his physical difference.
