Copywriter
Campaña Movistar "Modo Mundial"
While at Prolam Young & Rubicam, an award-winning agency in Chile for 2013 and 2014, I worked as a copywriter in the Labstore department. My primary client was Movistar. In this role, I was responsible for crafting concepts, conveying messages, generating content, and writing for various channels like print, radio, and point of sale.
Additionally, I played a critical role in ensuring impeccable grammar and reviewing all text and messages before they went to print, contributing to the creation of the most outstanding advertising campaign of the year in the country. Below are some sample of my work in this position.
Grand Prix - Effie Oro (Gold) Categoría Promociones. “Movistar - Modo Mundial” - Movistar / Prolam Young & Rubicam.
https://effie.cl/wp-content/uploads/2017/09/revista2014.pdf
Grand Prix - Creatividad Integrada - Achap 2014
http://www.achap.cl/festival2014/ganadores_creatividad_integrada.php
http://www.achap.cl/festival2014/ganadores_creatividad_integrada.php
