Following the growth of eurolotto.com I was assigned the task to undertake a complete overhaul of the eurolotto website from the ground's up.

Unlike any other website, a lottery / gaming website should not just be able to convert users via a good application of UX (user experience) but it should also be able to create an emotional feeling with the site graphics in order to create a winning forumla.

The concept used to achieve the goal was to speak out "dreams". Dreams are the basics of what lottery players would be trying their luck for. Some might have dream of owning a Ferrari, Live in a luxury villa, travel around the world and so on.

The use of clouds within the UI design, bright colours and surreal design elements used in the background were used to achieve the dreamy feeling.