ING Festive Greeting Card
Every festive arrival, ING Insurance wants to send the blessing and happiness to their loyal customers. The task is to create a set of unique festive greeting card, including Chinese New Year, Hari Raya, Deepavali and Christmas.
I want to make the design simpler and clean because normally festive themed design will get over the top and became cheesy and way too complicated.
I select four color and silhouette to represent each festive: red; mandarin orange for Chinese New Year, green; mosque for Hari Raya, pink; lotus flower for Deepavali, turquoise; coniferous tree for Christmas. In addition, each greeting of the card also has different typography style to match with the culture of the festivities.
The whole group of the greeting card is full of colors and pretty. Moreover, every greeting word on the card will apply hot stamping to make the design more stand out.
