The Mythica "M" logo combines the symbols of a crown and Poseidon's trident. The circular form is a representation of a wax seal. The use of rough textures is done to visualize the sense of age and myth.

This illustration is a depiction of the "golden touch" with its wishful shine on the left side and its hidden curse on the right. The fingerprint is mainly for texture and color but also furthers the visual metaphor.

Product labels not only give information about the beer, they give summaries of the myths for which they are named. Variety 6-packs are arranged into collections of related stories.