Copywriter: Siname Poghosyan
Art Director: Jesus Ruvalcaba
Music: The Best Time Of Day by David
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Families have an easy way to manage and set goals to their diets by providing transparency between loyalty programs and the consumers. The app may not be the solution to ending obesity for good, but it is a start in helping you make healthier choices the next time you are at the grocery store. 
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Script:
Child obesity has become a global issue. Long work hours and not enough money pushes parents to find short cuts to feed their families quickly. And short cuts means buying processed, frozen and prepackaged foods that are high in sugar, salt, saturated fat and lack the daily nutrition requirements. The result is mal nutrition that can lead to obesity.
Our mission is to use technology to help parents find healthy alternatives while they are at the grocery store.
This is Jane. She’s a professional, a wife and mother of 2.
But she’s unhappy.
She would like to make healthier food choices for her and her family.
- But she doesn’t have time to plan for a healthy grocery list.
- And healthier food choices can cost more money.
- Plus trying to keep track of nutritional information seems—impossible.
That’s because until now she hasn’t heard about “Food4Life”. 
1. Food4Life converts your weekly grocery trip into a wellness experience.
2. It assists you in making healthier decisions. 
3. It can save you money while promoting healthier foods.
4. It collects nutritional information while you shop.
5. Lastly, It’s seamless, fast and easy.
Here’s how:
Every time Jane shops at the grocery store with her loyalty card, her purchases are automatically populated into the app. She will also have access to all the nutritional information, which is automatically loaded from the grocery store system.
She can now quickly compile a grocery list of frequently purchased items. As she adds items to her list, the app make suggestions to healthier alternatives at a discounted price.
In her nutritional charts, she noticed a spike in sodium from last weeks grocery’s. She finds that the source was her salad dressing, so she finds an alternative, and sees the impact on her nutritional chart in real time.
Jane also has a husband with diabetes and a son with food allergies. And since the app has a social component, she can compare shopping list of other families managing diabetes as well or allergies as well.
Finally, at her next doctor’s visit, Jane can share with her physician a printed report from the app that shows her family’s dietary intake. Here he can make suggestions to changes in the diet and help her family set goals.
So now, Jane can be happy again
- Because she she can quickly compile a healthy grocery list
- She is saving money on healthier foods
- And she has valuable nutritional information about the foods she purchases. 

So now, families have an easy way to manage and set goals to their diets by providing transparency between loyalty programs and the consumers. The app may not be the solution to ending obesity for good, but it is a start in helping you make healthier choices the next time you are at the grocery store.