The problem
As a truck brand Freightliner needed to create awareness of the importance of using original parts to truck owners and
specially truckers.Our target is spread all over Colombian roads, so delivering the message required a high budget.
The idea:
We delivered postcards at the favorite trucker foodstops nationwide. Each postcard showed iconic local landscapes.
We delivered postcards at the favorite trucker foodstops nationwide. Each postcard showed iconic local landscapes.
The back contained the description about how paradise can become hell when you are stuck because of a non original part.
The results
More than 20,000 direct contacts in Colombia. Our costs were as low as US$ 0.03.
The results
More than 20,000 direct contacts in Colombia. Our costs were as low as US$ 0.03.
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