Miller Lite Hipanic Music Program, seeks to represent the diferent music environments for the lationo consumer. Focusing on three main genre; Urban, Mexican Regional, and Tropical. Each of the genre were throughly researched, from the talent, sets and styling, in order for all of them to be authentically represented.

 

Resulting in three very different scenes with a cohesive theme but the each with it's very unique nuances that represent specific demographics among Latinos.  This way thehe distributors can customize for their specific market.