BUNTE SCHÜSSEL
Branding, Interaction, Graphic
„What is healthy nutrition?“ – this question comes up more and more often. On which point does a good diet start? What does it mean for society and an individual? What is a sustainable diet?
Conceptional starting point was to focus on establishing simple knowledge about daily nutrition, food and the impact of eating well. Because those who know about causes and relationships between nutrition, wellbeing and growing conditions of food, can act consciously in relation to environment, economy, society and personal needs.
Conceptional starting point was to focus on establishing simple knowledge about daily nutrition, food and the impact of eating well. Because those who know about causes and relationships between nutrition, wellbeing and growing conditions of food, can act consciously in relation to environment, economy, society and personal needs.
The discussion about „sustainable food and food culture“ ends up in a store concept BUNTE SCHÜSSEL.
We translated the idea into a holistic approach which takes shape in a corporate design, an app interface and interaction design, packaging design, a poster campaign and an image film.
These Posters are part of the bachelor thesis BUNTE SCHÜSSEL. They show seven unique features, provided of BUNTE SCHÜSSEL.
The bachelor thesis was created during the summer semester 2013 at the University of Applied Sciences Würzburg–Schweinfurt in collaboration with Melanie Huller under the supervision of Prof. Carl Frech and Christina Hackenschuh.
Sketch and final product.
