Back in 2012, my Advanced Design class at AiMN (The Art Institutes International Minnesota) and I had been given an assignment relating to something we had liked. Based on the general ideas we had given, we were provided only four weeks to completely construct and if possible: a business card, logo, set of printed posters, packaging, clothing/uniform design, souvenir design and a mobile application for a made-up business for such a thing we fancied.
As for me, my subject was: COFFEE. I immediately kept thinking of the phrase, "The Ol' Grind" and wanting to make something of it - so I began drawing sketches of gears and had worked my way from there.
As for me, my subject was: COFFEE. I immediately kept thinking of the phrase, "The Ol' Grind" and wanting to make something of it - so I began drawing sketches of gears and had worked my way from there.
Business Card
The idea of the business card came to me as to make something more unique than just a normal rectangular shape. Instead, I had approached two opposing corners to be rounded to add to the spontaneity. The tan colour was to add a warmth from the business card, and the dark brown to match the colour of a freshly brewed cup of coffee. In its background, there are capital G's, back to back to symbolise "Gears" and "Grind".
The idea of the business card came to me as to make something more unique than just a normal rectangular shape. Instead, I had approached two opposing corners to be rounded to add to the spontaneity. The tan colour was to add a warmth from the business card, and the dark brown to match the colour of a freshly brewed cup of coffee. In its background, there are capital G's, back to back to symbolise "Gears" and "Grind".
Mobile App
Website (Main Page)
Experiment with coloured Logo
Printed logo on Cup Sleeve, Coffee Cup, & Mug
Packaging Design - Mecha Mocha, The Ol' Grind, Techno Toffee
Store Uniforms: Management (Top), Store Associate (Bottom)
Poster Design 1 of 2
Poster Design 2 of 2
