Lua is a start up cosmetics brand that needed an identity and packaging for it's initial line of two products. Beacause of the limited range that it would initially be offering, Lua needed it's packaging to do most of the "talking". The main aspiration and the core value of the brand was to make the products look and feel high end, modern, feminine and edgy - like the woman who would buy the products.
Below are two propositions prepared for the client.
