The Architecture and Design Museum of Los Angeles, is an established museum with the goal of honoring design history. It provides a visual window to designs of the past and present. They needed a look that would better reflect their company mission while communicating upcoming events and programs. The logo, website and event promotions were redesigned to fit the new brand. The logo was designed to be concise and to the point. It will now take less visual space compared to the previous logo. The shorter logo means more room to showcase the design history they so proudly display. The website and campaign media all incorporate the orange color from the building to create a cohesive look and brand identity.
