LEEDS EXPRESS //
This is my final project of my project implementation class in the final year of my study in Leeds Beckett University (formerly Leeds Metropolitan University), based on my research proposal about the role of brand in the tourism industry.
In this case, I choose Leeds as my study place that is a potential place of tourism that can be improved through rebranding.
Leeam & Leenzy - The mascotts of Leeds Express brand, the owl idea came from the original mascott of Leeds of two owls.
