The Challenge
When Barn Door Brewing came to us, they had just changed their name and were heading in an entirely new direction with the business. With the rebrand, came a move from the city to a farm property in rural Uxbridge. The brewery had award-winning recipes from the former brand, but a small customer base and little-to-no brand recognition. We needed to convince customers to try the product and then the beer would do the rest.
Our Approach
We knew that Barn Door had great beers, but that wouldn’t matter if we couldn’t get consumers to try their products. Thus, we developed a branding system full of hand-drawn illustrations that leveraged the farm-theme of the physical location. Wood texture paired with bright colours gave the branding personality without making it dull like many vintage-looking companies. Furthermore, each beer label design made use of custom dielines with illustrations expanding beyond the traditional rectangular shape.
