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A L L U R E
Allure is a sophisticated, state-of-the-art aesthetic clinic officially launched July 2014. The name itself derived from two homophones from two languages, allure itself in English means appeal, charm, poise me meanwhile her homophone alur in Bahasa Indonesia means way of lines, shapes, features. Both of these meanings contribute to each other creating a new meaning for the name allure itself, a way of creating appeal, shapes of poises, features of charms. The design approach requested here is to create a simple sophisticated look to reveal honesty and sense of finesse for the brand.
