Design Team
HELLOSINGAPORE
Social Project, Pop-Up Photobooth for Construction Workers, 2013
Creative Direction / Pro Bono
Singapore's 48th birthday was coming and we wanted to celebrate the unsung heroes of nation building. We felt that, both physically and economically, foreign construction workers contributed much to the building of our nation and the arbitrage of lower labour cost. Together with pop-up event photographers HelloStrangers, and the riotous duo from In Merry Motion, STUCK put together a pop-up event at 3 landmark areas - Little India, a HDB (Singapore'a answer to social housing) construction site, and a foreign workers dormitory.
We surprised the workers with photo booth erected with props and a cheery team to take jovious and celebratory portraits of our beloved foreign workers. The workers get, on the spot, printed copies of their photos for keepsake and mailing back to their families. They can also access and download their photos from the web. We also appeared on national radio 95.8fm and the newspaper to talk about the project and share about their stories.