A simple concept to advertise a specific insurance product for Virseker - their small scratch and dent vehicle cover. This concept was developed to appear in both printed and digital format. If you scratch over the marks on the car, it reveals a short and entertaining story about how that scratch came to be. As Virseker specifically caters to the Afrikaans market, these stories made specific use of colourful Afrikaans saying and phrases to connect closely with the target market.