Freelance project designed for the Beam Suntory creative department for their Fall 2014 "Tailgate" promotion. Working under the direct supervision of the company Associate Creative Director, we developed this design to appeal to the LDA Millenial consumer market within retail markets nation wide. My role as graphic designer was to take thier original idea developed in-house and make it more dynamic, accentuate the "tailgate" theme and provide the best possible avenue to market the multiple brands depicted in the promotion.