What sets Virgin Active RED apart is its new approach to training: It’s gymming by numbers. With such a strong and immediate look and strategy, all communications need to support this approach and build further brand awareness.

 

To achieve this, we utilise large, bold design that communicates in a glance. In addition to the design, we also make use of the numbers to reiterate the main selling point of this new approach to training: quick workouts for maximum benefit.

 

This visual approach also leads into the graphics that the members will encounter at the gym, so it builds familiarity with the brand.