ABOUT THE PROJECT
This is a regional campaign shoot specifically for South East Asia. Since some of the key styles being promoted globally weren't available in the region, we were tasked to conceptualize a local shoot in line with Tretorn's global direction.
DOMESTIC TOURISTS
The concept of the shoot revolves around a group of friends exploring the city's old charms. These photos demonstrate the ease and relaxed nature of the collection. They have a lifestyle feel, but are still very product focused.
CREDITS
Photoshoot concept by Jay Alexander Santos & Miguel de Dios
Photography by Charles Buenconsejo
Art Direction by Jay Alexander Santos
Styling by Eds Cabral
