Branding a publisher
Wax Lyrical turns to 4Shades for brand and image development
Wax Lyrical, the publishing company behind the dual language lifestyle technology magazine, Freq, in Cyprus turned to 4Shades to brand the company. Given the nature of their operation, a logotype was developed around an open-mouthed graphic which then formed the basis for all subsequent creative.
A full range of stationery was developed and printed on high quality Conqueror Metallic paper. This included business cards, letterheads, folders, compliment slips, 3-ply invoice blocks, 3-ply receipt blocks. Advertising material, a dynamic Flash website, and a proprietary Client Relationship Management system were also developed.
