Atypical Partner is a financial holding company housing a portfolio of innovative asset managers and gives them access to forward thinking investors and entrepreneurs. Investment strategies include Three Hills Capital Partners, THe IMPACT, PallMall Legacy and Sinclair Capital.

Atypical Partner has been established as umbrella company for a range of investment brands for several years, benefitting especially from the legacy of Three Hills Capital Partners. The challenge was to create a bolder, more unique voice and space for the Atypical brand by expanding on the brand ethos. This also included to strategically differentiate the brand from industry competitors, showcasing the atypical brand aspects, while developing a digital first approach for a new investment platform.