‘Be Elemental’ demonstrates the bond between Allbirds and the natural world. This resonates with Gen-Z, a market of environmentalists, do-gooders, and nearly eco-warriors. Their love for the Earth and making a difference for future generations motivates them, and they are determined to find style and a desire to be recognized for their environmental positions. ‘Be Elemental’ is a solution to an engaging campaign communicating the interdependence of all living beings and nature.
