The aim of this project was to create an innovative and visually striking label for any spirit/liquor, I chose to base it on a pre-mixed Negroni. By blending modern aesthetics with the classic elegance of the iconic Negroni, the design entailed standing out on shelves, appealing to a contemporary audience, and conveying the sophisticated yet adventurous spirit of the Negroni. The design was based around blending the classic style and heritage of the Negroni with a more young a fresh design style that resonated with the design world of today.
