The red brand builders team was tasked with working with the Kimberly Clark Vietnam and New York teams to deliver a fresh, new packaging design and character to consistently communicate the core brand personalityand a wide range of Kotex Style product variants.

 

The red team researched emerging trends both locally and regionally that impacted the style and tastes of the target audience.

 

Agency: Red Brand builders
Creative Director: Lennart Schaberg
Art Direction and Design: Nguyen Tra, Stella Nguyen.

Illustrator: Thai Chan Pham, Stella Nguyen