BRIEF:
How do we create cut through awareness and an action driven 3600 campaign around responsible drinking
OBJECTIVE:
WE WANT THE YOUTH TO CHOOSE TO EITHER DRINK OR DRIVE AND CONCIOUSLY UNDERSTAND THAT THE SHOULD NOT EVERY MIX THE TWO.
How do we create cut through awareness and an action driven 3600 campaign around responsible drinking
OBJECTIVE:
WE WANT THE YOUTH TO CHOOSE TO EITHER DRINK OR DRIVE AND CONCIOUSLY UNDERSTAND THAT THE SHOULD NOT EVERY MIX THE TWO.