Project Overview
Client
Cygnus London
Industry
Commercial and Residential Construction Company
Project Goal
To create a logo that represents Cygnus London as a reliable and innovative construction company, emphasising its expertise in both commercial and residential projects in the cosmopolitan setting of London and the Home Counties.
Requirements
The logo should be sophisticated yet approachable, embodying strength and reliability. It needs to work across various applications, from site signage to business stationery.
Design Process
Initial brief questionnaire
Involved discussions to understand the client’s vision, target market, and desired brand image.
Research
Focused on industry trends in construction branding, analysing successful competitors and exploring symbols associated with architectural strength and reliability.
Brainstorming
Explored themes of stability, modernity, and urban sophistication.
Sketching
Created multiple logo concepts, incorporating cellestial, geometric and architectural elements.
Iterations
Refined the chosen design with input from the client, focusing on typography and colour palette adjustments to ensure visibility and impact across all media.
Final presentation
Presented the finalised logo with mock-ups for various applications to give a comprehensive view of brand deployment.
Copywrite handover
Delivered all necessary logo files and usage guidelines to the client.
Final Design
The logo for Cygnus London features a striking abstract symbol paired with modern, bold typography. The abstract mark, reminiscent of a stylised Cygnus constellation (the shape of a flying Swan), suggests intersection and structure, reflecting the core business of construction. The use of a robust serif font for "Cygnus" combined with a clean sans-serif for "LONDON" balances tradition and modernity, which is apt for a company that deals with both heritage and contemporary construction projects.
Final Logo
The logo combines a golden ochre and deep green colour scheme. The ochre symbolises the earth and foundations, while the green represents growth and sustainability, both key aspects of construction. The logo is versatile, scaling well from small sizes for business cards to larger formats such as building banners and vehicle wraps.
Applications
Demonstrated on business cards, hi-vis clothing, work-clothing, hard hats, company vehicles, and site signage, the logo maintains its integrity and visibility, reinforcing the Cygnus brand across all points of customer interaction.
Client Feedback
The client appreciated how the logo communicates Cygnus London’s commitment to durable and aesthetically pleasing construction. They highlighted the logo’s professional appearance and how it has been received positively both internally and in client interactions.
Impact
The new branding has enhanced Cygnus London's market presence, contributing to a more cohesive marketing strategy and improved recognition in the competitive London construction market.
Personal Touch
Working with Cygnus London was an enriching experience, allowing me to delve deep into the construction industry's unique challenges and aesthetic values. I am particularly proud of how the logo encapsulates both the heritage and the forward-thinking ethos of Cygnus.
