MILK FROM FINLAND
When Arla started selling exclusively local milk in Finland, it renewed its entire milk packaging line in the country. We took the task of designing the new packaging to reflect the new approach and the milk’s origins. The end results is a concept based on water-coloured illustrations that make the packages instantly recognizable – the packages are livened up with seasonal details. Each product type has its own motif to ease consumer navigation. Stripes indicate basic milks, balls point out low-lactose products whereas waves mean non-lactose. Bacteria-boosted soured milks are signposted with triangles.
Collaboration with these wonderful professionals.
Client: Arla Finland
Design Agency: 358
Copywriter: Iina Merikallio
Creative director & Art director: Tuukka Tujula
Graphic designer: Mikael Kivelä, Elina Vuorinen
Art worker: Isa Jokela-Gomes, Mark Nurmi
Illustrator: Sanna Mander
Client's representative: Kai Gyllström, Nnenna Liljeroos, Sanna Heikfolk, Tytti-Lotta Ojala
Project manager: Kimmo Tupala
Strategy manager: Peter Barmer
Producer: Elina Freden
The design was also influenced by: Olli Laaksonen, Antero Jokinen, Antti Tähtinen
