Charles & Keith x DivaCup presents a new collection of bags based on African Maasai beadwork. In support of UN Sustainable Development Goal 5: Gender Equality, 40% of sales made from this collection will be used to providing sustainable and reusable menstrual DivaCups to women in Kenya struggling with period poverty.
The logo is a mix of 2 fonts: Futura and a customised Folk. It is meant to represent the cross between African style design and Charles & Keith's minimalistic style. Futura is Charles & Keith's current logo typeface.
The colours by Kenyan Maasai beadwork colours and their meanings to represent women’s struggles, their unity, health, and growth.
There are 3 variations of logos: All black, all white, and a special logo for The Diva Auction, which is a social media campaign to auction off a limited edition colourway of bag design.
The bag design uses Charles and Keith’s Front Flap Top Handle Crossbody Bag as a base, with beadwork on the front inspired by African Maasai Beadwork, which are traditional beaded jewellery using geometrical shapes and colours to signify different symbols.
