This is not just a testament to speed and strength, but also a portrayal of surpassing and excelling through the thrilling sports of hurdling and weightlifting.

The bicycle, as a symbol of the sport, replaces the fixed bar of the hurdle. In weightlifting, it stands for the barbell. The overall visual symbolizes elevating goals to extraordinary heights, showcasing the power of the extreme. This bold display is the promise of 720armour to break through limits.

Our target audience is set among consumers who love cycling—a group that breaks through speed and strength. This visual impact is heart-stopping.

The annual visual is applied across various media, from exhibitions to retail displays, and social media, creating a tight-knit and memorable brand journey.