Umando
Umando represents more than just a chair, it’s about delivering an experience of fulfilment and self-actualization to whomever interacts with the product. It is a simple and beautiful design that captures the essential nature of our humble humanity and allows us to reflect on our purpose in life.
The Latin word “humando” (to bury or smoke) allowed me to reflect on the fact that no matter how much we accumulate or consume we shall perish equally as we are only ephemeral beings. Thus, leading to humans searching for meaningful experiences that go beyond our consumeristic habits. Moreover, we are on the brink of living in a mixed reality environment, consequently, having a connection between nature, mind, and body has become essential to living a healthy and meaningful life.
Inspired by traditional swinging games and movement, the product design is the culmination of studying how when we are in a flowing state, we become present. In addition, the natural and earthy colour palette establishes an emotional link with the wellbeing of people, allowing users to have a sense of reassurance and reconnection with their bodies. Finally, the logo is inspired by the shapes found in the chair as well as the shapes our eyes have when we close them in a state of tranquillity.
Umando - it’s an experience, not a chair.
