This project for The Preservation Society seeks to modernize the brand. The updated label keeps the bold colors and whimsical feel of the original but incorporates the line art style used in the labels of their parent company using illustrations from iStock. This will tie the two brands together but allow them to have their own unique styles.
The banner concept from the original label is pulled into the new design, but a crest/shield shape is added. This gives the impression that this is an exclusive, fun brand that not just anyone would buy. Only those “in the know” choose to serve The Preservation Society to their guests.
This design was a spec proposal that The Preservation Society's agency of record will eventually take over. I'm curious to see if they will maintain this design or evolve it into something new. I'm excited to see what they do with it!
