Terme di Amaro
2023
Branding, visual identity and packaging project.
Terme di Amaro provides well-being through nature based therapeutical bars. Ingredients such as aloe vera and brazilian thermal waters offer beneficial minerals and vitamins for the skin, which presents rejuvenation, antioxidant, hydrating, relaxing, calming and healing qualities.
Self care with a faire price is what motives Terme di Amaro, the brazilian brand that took advantage of its numerous natural commodities to create therapeutical bars for facial skin care. Home made, vegan and cruelty free, of course.
Terme di Amaro's visual identity was inspired by vintage labels, specially in the medical, cure and hospitality areas, which lead to ornamental and romantic typographies.
Terme di Amaro natural therapeutical bars are made with thermal waters that come from Santo Amaro da Imperatriz, a touristic region in Brazil known for its spas and pools. The thermal waters are healing and have multiple benefits to the skin. That's why one of the main symbols for the brand is Santo Amaro da Imperatriz's typical hotel.
The green shades were chosen in order to reinforce the therapeutical bars naturalness. The lilac color brings out the spiritual and imaginative characteristics, aligned with the healing universe. The blue tone creates a safe space filled with cleanliness and patience. The brand is also provided with a creme color that brings warmth and comfort.
