A boldly designed campaign that targets obesity and promotes both a positive call to action and a powerful incentive to maintain an active, self-empowering lifestyle and higher self confidence.
Project Type: Branding, print, digital
Deliverables: Logo, poster, smartphone app
THE BRAND
Inspired by Leonardo DaVinci's designs for a perpetual motion device, the logo for Operation: Perpetuas portrays constant, cyclical movement while still maintaining balance. The accompanying type treatment gives the logo a unique style fit for a modern, no-nonsense fitness mentality.
THE POSTER
THE APP
What good is a fitness incentive program without an intuitive, smart, and effective means to track progress? The Operation: Perpetuas smartphone app allows its user to set, pregress towards, and track their fitness goals and achievements all while having fun and (hopefully) collecting rewards in the process. With a number of advanced tool prototypes that can collect numeric fitness data from pictures of scales, pants tags, weights, etc. and use it to update the user's fitness progress in its system, the app can track progress and see results literally as fast and as easily as the viewer can, allowing for a seamless and easy-to-use experience.
Thank you!
