YAK
Yarn label, logo and canvas shopping bag
Experiments
Shop front
YAK- Revamped their brand identity by unifying a cohesive element throughout the brand. Explored innovative approaches to showcase the brand and its offerings. (Revised design)
While traditionally viewed as an "elderly hobby," knitting and crocheting have gained popularity among younger demographics. To appeal to a broader audience, the designs were infused with vibrant colors. The logo draws inspiration from the intertwining strands of yarn, creatively forming the letters YAK.
