SOUR Vinyl - Olivia Rodrigo
Graphic Design - Patricia Mc Carthy
Photograph - Olivia Rodrigo and owned by Olivia Rodrigo
Redesigning the iconic Sour album as vinyls! I have been a big fan of the talented Olivia Rodrigo and wanted to create vinyl variations of her amazing Sour album. The original cover is very authentic and captured the dynamic range of emotions that is heard throughout this album with the moody feelings and raw heartbreakso I wanted to create one similar to it. I love the aesthetic and brand identity of Olivia as it has a unique charm and is easily identitifiable as her so I used strong purples and butterflies to reference this. I
hoped to create a wistful, dreamlike cover that conveys the feelings of yearning, the deja vu 'dreamlike' and timelessness state conveyed in deja vu was a big catalyst of inspiration for me.