For this catalogue, I wanted to highlight the vibrant colors of the spices and herbs. I utilized white space to create an open, high-end aesthetic. Since Bright Flavors' products are a sustainable and ethically sourced, I felt that this catalogue should reflect this, as well as the pride this brand has in their products. 

I started with sketches of the cover, introduction letter, and 2-page product spreads. Initially, I was going to use blocks of color in this design (in red, green, and two shades of brown, pulled from the colors found in spices and herbs), but I found that they took too much attention away from the vibrant colors of the products. To remedy this, I moved away from color blocks and used thin lines instead.

I used a handwritten font for the masthead, embellished with drawings of herbs and spices. This free, swooping font represents the possibilities and creativity one has when making food at home. This masthead compliments the more structured serif font I used as for the headings within the catalogue.